For companies that sell to other businesses, LinkedIn is where buyers, procurement heads, distributors and future hires check who you are. A well-run LinkedIn presence makes your company look as established online as it is in reality, and it keeps you in front of decision-makers between sales meetings.

What Social Craft handles on LinkedIn

  • Company page: profile set-up or clean-up, banner and visual identity, and a regular posting schedule.
  • Founder and leadership profiles: posts written in the leader's voice on industry views, company milestones and lessons from the field. See our guide to executive thought leadership on LinkedIn.
  • Content production: carousels, product and capability graphics, short videos and factory or office shoots.
  • Employee advocacy: simple ways for your team to share company content. Read more on employee advocacy.
  • LinkedIn Ads: targeted campaigns by job title, industry and company size when paid reach makes sense.
  • Monthly review: what was published, what worked, and which conversations and enquiries it led to.

Who this is for

Social Craft's LinkedIn work suits medium and large B2B companies, especially manufacturers, engineering and industrial firms, pharma and healthcare companies, textile businesses, exporters and professional service firms. If your buyers are other businesses, LinkedIn deserves a planned, consistent effort.

How the work runs

  1. Free growth audit: a review of your company page, leadership profiles and competitors.
  2. Positioning: agreeing who you want to reach and what you want to be known for.
  3. Monthly plan: a content calendar with agreed deliverables for one monthly amount.
  4. Create and publish: Social Craft writes, designs, shoots and posts, with your approval.
  5. Review and refine: a monthly look at results and what to change next.

What to expect

LinkedIn rewards consistency. In the first months the aim is a credible, active presence and growing reach among the right people. Enquiries tend to follow once buyers have seen your company regularly. Our guide on B2B lead generation on LinkedIn explains the process in more detail, and measuring LinkedIn ROI covers how to judge results.

In Ahmedabad and beyond

Social Craft is based in Ahmedabad, so clients across Gujarat can meet in person and arrange on-site shoots. Companies elsewhere in India and in the United States, Canada and the United Kingdom work with the team remotely.