Gujarat is one of India's strongest manufacturing states, yet many of its manufacturers are almost invisible online. Buyers, distributors and export partners increasingly look a company up before they call. What they find, or fail to find, shapes whether you make the shortlist.

What buyers check before shortlisting a manufacturer

  • Is the company active and established, or does its page look abandoned?
  • Can they see the real facility, machinery and quality processes?
  • Which certifications and standards does it meet?
  • Who leads the company, and do they understand the industry?

What Social Craft creates for manufacturers

  • Plant and process shoots: photos and short videos of production, quality checks and dispatch.
  • Product and capability explainers: clear graphics and carousels that show what you make and for whom.
  • Certifications and milestones: ISO and quality standards, new machinery, capacity expansions and export orders, presented with care.
  • Trade fair and event coverage: before, during and after exhibitions.
  • Leadership posts on LinkedIn: the founder or MD sharing views on the industry, supply chains and quality.
  • Ads for dealer and distributor enquiries: Meta and Google campaigns when there is a clear audience to reach.

For a deeper look at the content that works, read how manufacturing companies can win new business on LinkedIn.

Industries Social Craft already knows

Social Craft has worked with printing companies, textile and yarn businesses, an elevator manufacturer, pharma and healthcare companies and handicraft exporters. Clients include Orbit Multiprint, Amda Prints, Shrinath Group of Companies, Philbrick India, Acme Yarns, Connote Healthcare and Tripada Lifecare. See the industries page for more.

Built for busy plant teams

Factory teams are busy, so Social Craft keeps the ask small. Shoots are planned around production schedules, one point of contact approves content, and the agency handles writing, design, editing and posting. Clients in and around Ahmedabad, including industrial areas such as Sanand, Changodar, Vatva and Naroda, can have the team on site. Manufacturers in Vadodara, Rajkot, Surat and the rest of India are supported with planned visits and remote work.

LinkedIn first, Instagram in support

For most manufacturers, LinkedIn should lead because that is where procurement and engineering buyers are. Instagram and Facebook still help with hiring, dealer networks and brand recognition. Social Craft plans both within one monthly plan.